Why the YouTubeIsOverParty is Nonsense

YouTubeIsOverParty

YouTubeIsOverParty is trending on Twitter, it’s on Facebook and it’s all over Reddit. If you spend any time looking at the hashtag and the commentary, you’re going to see that something major happened. YouTube is OVER! Well, at least that’s what you might walk away feeling if you trust the mob. Now, in all honesty, I don’t know ALL the details because this is something that just started happening in the last 24 hours. So I’ll do my best to break it down and offer a little context.

As we all know, YouTube allows all creators the opportunity to post and host videos they create on their website. As an added bonus, YouTube gives you the ability to run ads alongside that content and get a cut of the revenue. On a grand scale, it works out to about $3 per 1000 views. That money comes from the advertisers who pay to place their brands alongside or in front of your content. It’s a business move for the brands who want to advertise, and a nice perk for creators. Over the last number of years, that has resulted in thousands of people creating new careers in video creation – YouTubers. Ad money has made it possible for people to make it a full time thing.

What did YouTube Change?

Yesterday, YouTube started un-monetizing videos that they deem ‘unfriendly to advertisers’. As a business, YouTube has likely been under pressure from their advertisers to not put their ads up against say… racists (see Evalion) or sexists (see Sam Pepper), or videos put up by ISIS. Obviously. “Hey guys, today we’re going to chop off an infidel’s head, but first a word from our sponsors at Razor Blade Co!” As a blogger, I have known full well that advertisers NEVER want their ads alongside anything that’s outside of vanilla. I’m really surprised it took this long for YouTube to make this change.

According to YouTube, this is what constitutes unfriendly content to advertisers. Honestly, it’s a standard content guidelines for ad money.

#YouTubeIsOverParty

Why YouTubeIsOverParty is Nonsense

YouTube is changing a lot lately. They are having issues with harassment, scaling, copyright and much more. They are changing because the world is evolving, and what YouTube was in 2010 is not what YouTube wants to be in 2020. Hell, YouTube doesn’t even make money yet! A billion people visit the site and they can’t even break even! Some of the changes have been fantastic, for example H3H3 noted that a copyright claim against their video was believed to be Fair Use by YouTube, or the change to how monetization works when being copyright claimed. Great moves, proud of you.  If you don’t fit within the guidelines as posted above, there’s a chance your video will not appeal to what advertisers want and thus – no monetization.

 YouTubeIsOverParty

But Zach, if I create videos where I say ‘fuck’ a lot while playing Minecraft, and they won’t run ads beside my content – they are censoring me and stopping me from making these videos!

No, they aren’t. You can absolutely still create all the fucking Minecraft videos you want. You can even say shit, or ass, or the dreaded c-word. Hell, use racial epithets, talk about murder and treat women like objects with your pick up techniques if you want.  That’s all going to be just fine to upload to YouTube – but, don’t expect to be paid for it because advertisers (the people with money) don’t like it. It’s not censorship, it’s business. < THAT’S IMPORTANT!

Zach, how can I keep putting out this content if YouTube advertisers aren’t paying me? This is my career! YOUTUBEISOVERPARTY!

That was a mistake on your part. You should never rely on a third party service to make or break your career. I’ve been an entrepreneur throughout my life, and a freelancer, and I’ve worked regular day jobs. The ONE MAJOR TAKEAWAY I HAVE IS: Never rely on tomorrow being the same as today. One day you have the job, the next you don’t. One day, you get a nice chunk of cash, and the next an unexpected bill comes in. Always remember that tomorrow is not today.

So then, what can I do? I’m only good at creating videos. 

You can start immediately thinking like a business owner – in fact, you ARE a business owner, and your main product is YOU and your VIDEOS. Assuming you have an audience, that means you have potential to sell them on something that you do. Perhaps it’s a matter of setting up a Patreon and hoping your biggest super fans will support you. Maybe there is a government grant willing to give you money to create more content. Maybe you can sell T-shirts, or hats. And while traditional advertisers might not want to advertise alongside your content, there are non-traditional ones who will: ie. Draft Kings, or Me Undies, or Dollar Shave Club who are totally cool with edgy content. Start selling your OWN ads and cut out YouTube!

Look to Howard Stern re: YOUTUBEISOVERPARTY

YOUTUBEISOVERPARTY

Howard Stern made a career on being controversial. Whether it was giving women orgasms, or convincing a handicap guy he was on the moon, or talking about sex, drugs and bodily functions, he was always controversial. NO ADVERTISERS WANTED TO PUT ADS ALONGSIDE HIS SHOW. Until he had an audience, then his internal team was able to sell ads to alcohol companies and dating sites. He built a bigger business around himself with MULTIPLE income sources including a best-selling book, an award nominated movie, a TV channel and now his own radio station on Sirius XM that pays him hundreds of millions (because his fans pay each month – Patreon?). The point being, once he learned that he wasn’t going to make money from Pepsi, Duracell etc, he BUILT A BUSINESS around his product – himself and his radio show.

Sound familiar? You and your videos. Adsense is EASY because you click a button and boom – a very tiny bit of cash. While building a business is work, the monetary payoffs can be huge – much larger than even the best months of Adsense. Is YouTube over for the controversial creators?

Nope, not at all. It just means it’s time to build a business around your content!

ALSO: WATCH THIS VIDEO BY H3H3!

How to Start a YouTube Channel

Start a YouTube Channel

If you have ever considered starting a YouTube channel, there is literally no better time to start than now. Video has experienced rapid growth in the past few years leading to global YouTube stars like Lily Singh, Pewdiepie and Casey Neistat. With 2,267 channels with over 1M subscribers (via Socialblade), it may seem like the opportunity to become a Gold Play Button YouTuber has passed, but that couldn’t be further from the truth. In fact, Facebook expects to be nearly 100% video by 2021, meanwhile 70% of all mobile web traffic will be video that year according to Google. We really are at the tip of the iceberg for video based content. So, no more questions – do it!

While I am certainly not a YouTuber with millions of subscribers (I just hit 2,000!), I have spent thousands of hours watching, hundreds of hours learning directly from YouTubers themselves and taken YouTube provided courses as well. With that in mind, I wanted to share some of the things that you should do when starting to give you a great start. I also got in touch with some of my favourite Canadian YouTubers to get their insight as well!

Decide on an Idea

The very first thing you should do before uploading to YouTube is to decide what you want to do. It seems an obvious step, but many just create videos with no real idea of what they want to be known for. YouTube channels need to select a niche/single style in order to be successful. You may need to put weeks, months or more likely years into creating content before you’re going to have consistent success with each upload. As a result of it being a long road, you should do something you love and have a passion for. Figure out that thing and develop an idea around that. It needs to be something you can do for years – so make sure the idea also has longevity.

YouTube Canada Finding what you love most and sticking to it. If I had known sharing every single one of my different passions would cause me to get lost in the mix, I would’ve stuck to beauty and makeup from day one. My other videos don’t do as well since my viewership is looking for that specific niche. – Camille Co

Start Filming

It takes a long time to get used to talking into a camera and coming off naturally. This is why you’ll see a lot of new YouTubers looking off camera rather than into the camera lens. Before you post anything to your channel, get familiar with your camera and the concept of talking to it. It won’t come overnight, but if you start doing it before you upload to YouTube, your initial videos will connect better. Also, in terms of camera gear, while you don’t need the best camera/mic gear, you do want some kind of quality. Smartphones are a pretty good starting point (especially if they have some advanced controls). Eventually, you will want to invest in a higher end DSLR for your videos.

YouTube Canada I wish I would have learned how to use my camera better and understand things like ISO and Aperture because the quality of your video is so important. Other then that I personally did things a little backwards where I studied YouTube for months before actually beginning my channel. – Rachel David

Create a Content Calendar

Once you have your idea and you’re ready to start filming, you now need to think about a content calendar. YouTube audiences like consistency, so set a schedule and stick to it.  Your content calendar should cover you a month in advance and include major events for tentpole content. Tentpole content is where the video ties into a major event. The idea being that people are going to be especially interested in that topic at that time (both existing and new audiences). December? Christmas. End of Summer? Back to School. The World Cup? Soccer.

Canada YouTube One bit of knowledge that would have helped me greatly before starting YouTube would have been knowing the importance of consistency. Very much like Television shows, viewers on YouTube expect to see content coming out regularly from their favorite channels. When I started I thought it would be okay to upload an episode or two a month. In reality it harmed my channel greatly, uploading consistently keeps people engaged and excited for that next video! – Shane Luis

Monetize Your Channel

Now that you’re gearing up, you should verify your channel and become a “YouTube Partner”. This will enable ads to run ahead/during your content by connecting your account with Adsense. There are some that say you should NOT monetize your content from Day 1, but I beg to differ. YouTube is the one platform that everyone is used to (and accepts) ads before the content. In fact, I’m convinced that most people think it’s just part of the platform rather than opt-in. That said, people who love your content will be happy to support you by watching those ads.

Anon Canada YouTuber I started monetizing my content in 2013 and I made $11 that first month. It felt cool to be paid to be posting silly videos. Three years later it still excites me and has become my full time job. I’ll make 6-figures this year. Every dollar is an additional incentive to keep posting. – Requested Anonymity

Collaborate

YouTube is a collaborative and social environment. Audiences absolutely love seeing collaborations between different YouTubers. Not only is it great for your audience, but it exposes both audiences to each others channels (and a chance at new subscribers). Once you’re up and running, your best bet is to find channels with similar content and a similar size audience to work with. Those channels can best benefit each other. That said, you may also find a much larger creators open to collaboration as well. Considering YouTube is a common experience (everyone started with zero subscribers), you’ll find some bigger, established channels are open to working with you.

YouTube Canada I’ve been on YouTube forever, but it was only very recently I decided to take it seriously. The one thing that I wish I knew when I started, was to be more social, and communicate more with others. For the longest time I thought to stay “solo”, but I only really found myself, when I was working with others. Essentially, be social, reach out to people and be more open to collaboration. Boom. – Canoopsy

Keep Going

I won’t lie – YouTube is a very SLOW build. There are going to be days (weeks/months) where you’re going to feel discouraged. It’s in those moments of weakness, you have to remember to just keep going. Keep pressing record, keep editing, keep experimenting. Every time you record, edit, and post you’re going to learn something. Your content is going to get better. And if you keep improving in all aspects, eventually you’re not only going to be creating great content but an audience will find you.

YouTube Canada When you’re just starting out on YouTube, the world is your oyster! It gives you the freedom to experiment and test out different styles, themes, formats without the set boundaries that an existing audience would impose. Not only is experimentation important for developing your online presence or brand, it’s also important from a technical point of view. Things such as lighting, camera angles, settings, backgrounds, props, set, are all things that wont be perfect right off the bat and take time to develop. Simply taking the time to experiment and develop your craft will go a long way in establishing you, your brand and your voice. – VivaLaWatts

Influencer Seppuku

Influencer Seppuku

They say that any press is good press, and up until the advent of social media (and the social media influencer) I think that adage held true. But social media changes things. Perhaps it’s that you can destroy your life in a single tweet and the media will gobble it up. Regardless, Influencers have a different set of rules where good press is GREAT press and bad press is TERRIBLE press. I want to share a little story before I get into what this post is actually about…Media Piece

Back in late 2010, I was emailed by a journalist from the Wall Street Journal – she was doing a story about Klout, and my name had come up when she was searching for an expert. We had a little back and forth because I needed to know what the intent of the article was as there was a tiny bit of curious wording. She got me on the phone and put my fears to ease about the article. I gave her a long detailed interview about my experiences and this new concept called ‘influencer marketing’. I was excited to be sourced as an expert by the Wall Street Journal!

And then the article came out… “Wannabe Cool Kids Aim to Game the Web’s New Social Scorekeepers”. I remember the sinking feeling of that headline, and then reading the article only confirmed my disappointment. It painted me as the headline ‘wannabe’, instead of someone who was experimenting too see the cause-effect of these new tools. Most know me as quite the experimenter. On Twitter I lamented about the headline, and I never shared the article on Facebook. Yes, it was cool to see my name printed in the Wall Street Journal… but it wasn’t good press.

Yesterday, I read an article called “No More Likes: Are the Days of the Style Influencer Numbered?” and later changed to “Peddling Influence”. The article is directed at style/fashion influencers, but the overall piece is a commentary on every content creator. I certainly cannot argue the fact that the article is very interesting and well written (credit to Anya Georgijevic), but it is certainly not good press. It’s especially bad for one blogger quoted as the expert who commits what can only be described as influencer seppuku.

I have known Jay DeMaria aka Jay Strut’s name for years now – he appeared on my Toronto Twitter Influencers list, and despite our lives being vastly different we often find ourselves at the same events and, ironically, media pieces. All that said, I’ve never met the guy. I assume, like I do of most people, that he’s probably a nice person which gives me some hesitance in even writing this. But I’m not one to bite my tongue when I think there’s a lesson to be learned. I think he just made one of the biggest mistakes of his life – he admitted to the world that any brand that works with him… get nothing in return:

“There isn’t one guy in this whole restaurant that’s going to my website and saying, ‘Oh, I’m gonna wear those tights, that low tank top and that gold chain. And women aren’t coming to my page and saying ‘Yes, I want to look like that tomorrow,’ … But, there are aspects of me – the freedom I have in my expression, my attitude towards things and my overall aesthetic – it’s not relatable, but it’s relatable.”

The author adds ‘He doesn’t sell clothes; he sells the fantasy’. It is the most unbelievable quote I’ve ever read from an influencer. Here is a guy that is given luxury products… to promote; is flown to foreign destinations… to promote; and is paid well enough to buy a condo through gigs that are… to promote the brands involved. Meanwhile he’s admitting that he has no influence over anyone’s purchasing decisions. It’s exactly why influencer marketing is getting such a bad wrap lately – you’re paid for a service you can’t deliver.  “Jay Strut is flown around the world to hype up designer labels, but even he’s questioning the future of social buzz.” You’re right, it’s over.

It’s Influencer Seppuku

The article goes on to discuss the recent Digiday ‘anonymous social media exec‘ tirade, makes reference to an article that talks about how Toronto fashion bloggers are garbage titled “Sophie Grégoire Trudeau vs Wannabe Influencers“, and then mentions Justine Iaboni’s post called “The True Cost of Blogging“, which offers the only counter balance to an otherwise lopsided ‘influencers should be paid in yogurt’ article. As if the authors bias wasn’t evident enough, she closes by saying she’s going to be ‘sticking to her day job’, which she should remember is in journalism.

Digital Seppuku

Make no mistake, influencer marketing is about generating a return on investment. I do think that a lot of influencers charge too much and deliver too little to the brands they work with. I think it’s especially true in the beauty/fashion/lifestyle genres where the supply is excessive. It’s also not entirely their fault – brands/PR/marketers are still trying to figure this all out and as such, play a bit of a guessing game in determining who to work with and what the ROI of working with them is. Experimentation leads to a LOT of mistakes.

But I also think that all WORK has a price tag attached to it. Bloggers are still offering a service – content creation/promotion through their own channel. EVERY creator HOPES that millions will want to read and then buy the product mentioned. It doesn’t often turn out that way, but the intent and desire is for it to be a huge success. No creator is trying to rip anyone off, especially not the brands taking a chance on them. As such, it behooves the creators to only talk about the great things they have done, improve their social and traffic numbers, and do their best to create great content.

There world of influencer marketing is still in its infancy, and much like a child learning to walk, it takes time to find footing. But through all the weird partnerships, over payments, ineffective content, brand deals that didn’t make sense for the influencer and all the other mistakes being made, slowly we’re all starting to figure it out. Once we get through this rocky phase, those that survive and can actually deliver value will thrive. Until that point, creators need to keep putting their best foot forward – and try not to tell the world how non-influential you are.

Blogger Mistakes

Blogger Mistakes

Over the years, I have personally made so many blogger mistakes. If given the opportunity to go back and fix them, I would in an instant. Some of them are minor with no real consequence other than making life a little bit more difficult than it had to be. Others were truly massive issues that have hindered my success as a creator. That said, every mistake is an opportunity to grow and do better – but those lessons don’t help others. As I look at my fellow bloggers, some new, some veteran, I immediately recognize that they are making some of the same mistakes that I did. Today, I’d like to share some of those mistakes!

Blogger Mistakes: Consistency

Audiences like consistency when it comes to content. They want fresh content that’s expected and regularly shared, whether that’s daily, multiple times a week or weekly. I have had a horrible history when it comes to consistency on my blog. I wrote consistently for two years and built a strong, loyal audience. Then I wrote for a different blog, then did a podcast and only shared that content, then I came back to my blog. It fragmented the audience and was counter productive. I should have always been regularly producing content for my blog – at least once a week. Had I done that, I wouldn’t be constantly having to re-capture my readers attention.

Blogger Mistakes: Creating Content I Didn’t Love

My blog is MY space that I can do anything I want with – why would I spend ANY time creating content I didn’t love? I have created content that didn’t meet my own standards over the years. The audience recognizes when my heart isn’t into a post (as is evident by the traffic/time on page analytics). If you’re not loving the content, don’t post it as it only serves to hurt.

Blogger Tips

Blogger Mistakes: SEO

One of the things that it seems EVERY blogger could stand to do a little better is their SEO. For years, I did nothing SEO related – I didn’t use alt tags, I didn’t target a keyword and didn’t write in a way that web crawlers would ‘love’ my site. As such, I didn’t bring in the number of people who would have probably loved that content. I’ve been working a little bit every day to go back and optimize that content, but I WISH I had done it from the beginning. A plugin like Yoast can help immensely at simplifying the process.

Blogger Mistakes: Me vs Everyone

Perhaps one of the biggest mistakes I’ve made as a blogger has been my mentality. I’ve always felt competition among my fellow bloggers, and that’s entirely the wrong thing to do. Instead of seeing the value in working and building our audiences collaboratively, I’ve actively tried to ‘beat’ everyone else around me. While naturally, there will be others who I don’t like at all, the reality is that many know exactly what it’s like in the ‘blogger trenches’ and as such are perfect allies. Collaboration as a creator is far more beneficial for everyone involved than trying to be the top of the pyramid alone.

Speaking of Collaboration…

I reached out to a bunch of bloggers who I respect and think are some of the best, asking them if they have made any mistakes and would be willing to share. Their responses have taught me a few things already, and it really goes to show that collectively, we have immense knowledge! I encourage you to also follow these bloggers on Twitter and check out their blogs as well – you won’t be disappointed.

The BIGGEST mistake I’ve made as a blogger—and still DO—is that I need to do everything myself, thinking no one else can do things as good as I do them. And that’s stupid. Part of balancing out blogging with the rest of your life is figuring out the pieces you’re willing to hand off to others so you can FOCUS on the parts you do BEST. – Casey at CaseyPalmer.com

 

As a PR professional and social media strategist by day, my biggest mistake as a blogger is not following my own advice. All the things that I’d advise my clients to do – creating content calendars, being consistent, answering emails in a timely fashion – are things I often neglect to do for my own site. Also – doing more of what works. If something is getting engagement and stirring up the interwebs, do more of it! – Stephanie at StephanieFusco.com

 

Looking back over the last four years of blogging, I’ve made a ton of mistakes. By far the biggest one was working with brands I didn’t care for. I’d see dollar signs and instead of asking myself, ” does this fit my brand?” I’d say “yes” and scream “show me the money!” – Brock at BrockDMclaughlin.com

 

When I first started blogging, I didn’t focus on a niche. I wanted to talk about anything and everything. I quickly realized that it was easier to create content on things that you are really passionate about and your audience will see that! – Janelle at NelleCreations.com

 

Since I started blogging, I recently learned how important it is to have the same filter on all of my Instagram pics. I never realized how much of a difference it makes on the whole look until I starting looking on other bloggers Instagrams. Consistency is the key! – Deanne at MyFashAvenue.com

 

Looking back the one mistake I made when I first started blogging is not promoting my blog content on my social media, or not promoting my content in a creative way which would bring readers to my site. Especially in the beginning when you are building your readership, ensure you promote your content to create awareness about the existence of your blog. I would suggest finding the right balance where you promote your blog posts on social media, but do not go overboard with promoting. – Eleni at Bijuleni.com

 

When I first started blogging, I had decided on only one thing, the fact that I wanted to blog. I prattled on about everything from cocktail recipes to tips for houseplants, and nothing was really connected. Obviously, this was not a successful approach. Why didn’t it work out? There was no passion! Then three year’s later—after I had given up on writing about how to care for your ficus tree—I found a niche I finally felt comfortable writing about. So my advice for new bloggers is to write about what you love, nothing more, nothing less (and avoid all plant related posts, unless you’re a Phytomaniac).” – Stephanie at WetHauteTech.com

See What Facebook Thinks You Like

Facebook Thinks Ads

Ever been curious about what Facebook thinks you like? Sometimes their ads are dead on and it scares the hell out of me – while other times, they are so off base that I don’t know how they got that idea. One thing is for sure, Facebook is getting smarter and starting to track us more than ever. They have rapidly been working to improve and expand their tracking of users for a variety of reasons. The main reason is money. The better that Facebook knows you, the better they can monetize you.

In years past, the most obvious ways for them to learn about you was from the data you personally shared. Every time you mentioned a brand, or talked about something, or liked a page or shared an image, they could collect data based on that to learn. After nearly 10 years of tracking your content and conversations, they have a pretty clear picture on who you are. However, that’s not enough and Facebook is actively seeking and developing more (quietly) invasive tracking programs.

Facebook Ads

Facebook Thinks I Like Swamps…

All that said, they still have the years of information that they have collected already to base their ads on. In order to see what Facebook thinks you like, all you need to do is visit the ad settings and preferences option found here. On that page, you’ll find ad categories sorted into 13 different categories which include:

  • Business and Industry
  • Education
  • Family and Relationships
  • Fitness and Wellness
  • Food and Drink
  • Hobbies and Activities
  • Lifestyle and Culture
  • News and Entertainment
  • People
  • Shopping and Fashion
  • Sports and Outdoors
  • Technology
  • Travel, Places and Events

Under each category, you can see the individual things Facebook thinks you like – in my case, 276 different topics that range from Fido to Canon Camera, to Toronto Raptors, to Poland, and so much in between. In some cases, I understand why they think I’m interested in those things, in other cases… I have NO idea how they got that idea.

Some of the least accurate things Facebook thinks I like include the City of Bacoli, Grails, Ben Hill Stadium, Guy Berryman, Swamp, Bumblebeet, and B2W… mostly because I have no idea what any of those things are! But I am curious – what does Facebook think you like? Leave a comment below with some of the oddest things that Facebook has you pegged for!

Why Creators Should be More Like Donald Trump

Be Like Donald Trump

Before having read a word I’ve written in this post – is your mind filled with negativity? Does the title alone with it’s positive Donald Trump slant immediately instill thoughts that *I* must be a terrible person for saying that people should be like him? Congrats, you’ve proven exactly why creators should be more like Donald Trump.

As creators, the ultimate goal of doing anything – whether that’s blogging, or creating videos for YouTube, or taking photos on Instagram, is to give your audience a takeaway. Something that they can remember, or feel, or know from here on out. Perhaps as a blogger, that’s writing a review that will help someone decide whether it’s worth buying or not. As a YouTuber, maybe it’s to entertain and make someone smile on their worst days. As an Instagramer, maybe it’s about giving them a new perspective on something they’ve seen 100 times before, but never quite like this. This is how influencers are made – if you can repeatedly deliver an experience, education, message, or POV, you build a relationship with that person. Much like how marketers will talk about effective frequency (the number of times you need to see something before you’ll consider buying – Rule of 7), your audience needs to repeatedly get a positive experience from your content.

Donald Trump Content

Now the question becomes – why should creators be more like Donald Trump? While I don’t agree with a lot of the message, I can’t help but admire his ability to rally support and defying everyone’s expectations. How has he done that? By being entirely himself, speaking off the cuff, being unafraid of anyone and doing it in an entirely in a “Donald Trump” kind of way. The man knows about brand building, and he changed the world of politics as well.

What Donald Trump Does and How You Can Emulate It

As a creator, let’s list some of the things that Trump does that you should do:

  • Be Yourself – If there’s something YOU want to create content about – DO IT. Don’t restrict yourself to content that you think people will like and instead create content that YOU like. If you like it there’s going to be a passionate audience that loves it too. The days of pandering content are quickly going away.
  • Speak off the Cuff – Don’t carefully craft everything you want to say and instead just start saying it. There’s so much about building a relationship with an audience that comes from being unscripted and real. Reading from a teleprompter or being overly careful is a recipe for distrust.
  • Weather The Storm – If you DO get negative feedback: take the criticism, ignore the trolls and grow from the experience. The phony apologies don’t work and just serve to damage your reputation further. Your audience wants YOU, not you according to other people. (You’re also no one if no one hates you.)
  • Do it Uniquely – Do something that no one else is doing. That’s a big thing that sets you apart from the pack. Too many creators do what everyone else is doing, and it’s impossible to build an audience on that. There’s a reason Donald Trump is leading the pack – he’s not like anyone else.
  • Just Keep Going – Never stop creating content! Trump either has money, or he doesn’t… depends on who you ask, but he doesn’t care either way. If you’re not seeing traffic, just keep creating. This isn’t a short sprint, it’s a long marathon.
  • Ruffle Feathers – Don’t be afraid to shake things up and take down the status quo. It’s meant to change and improve – and while the people who are the standard won’t love you, they will fall behind. (And they still won’t like you.)

You know what content creator best compares to Donald Trump?

Casey Neistat

Casey is currently the YouTube golden boy – everyone knows his name, everyone knows his style, and everyone had to improve as a result of him getting in on the vlogging. To prove the comparison….

  • Casey is 100% himself. Weird, quirky, wears ripped clothing, spray paints his sunglasses… he’s just a character. But that character is him.
  • He ALWAYS speaks off the cuff, often using the wrong word or a word that doesn’t exactly fit… but you understand what he’s trying to say. He also swears a lot (not in the vlog, but at every off-vlog speaking engagement).
  • He’s weathered the (few) storms that have come his way. When he got grief for making fun of a cop and his car, he just said that’s what New Yorkers do… and moved on.
  • His style CHANGED the vlogging game. So many creators now emulate him (even massive creators with more subscribers than him!) It was something YouTube had never seen before and it was incredibly unique.
  • Casey started YouTube years ago and posted infrequently, but now he posts every day. In a year and a half of daily vlogging he went from a few hundred thousand subscribers to over 3.5 million.
  • Casey is no stranger to ruffling features – his first viral hit was a hit job on Apple. Meanwhile he’s happy to throw digital swings at other creators for stealing his style, or doing things wrong, or just being a detriment to the YouTube world. They certainly don’t love him, but he doesn’t care.

Be like Donald Trump. Be like Casey Neistat. There’s a reason they are popular, and you can be too.

Can Imzy Be a Better Reddit?

Imzy

For all there is to like about Reddit, there are plenty of shortcomings, could Imzy solve those issues and takeover where they fail? Reddit was formed over a decade ago – and today, the ‘front page of the internet’ holds true to that name. A lot of content that goes viral is directly related to the sites massive and highly engaged user base. You share something, if people like it, it gets upvoted, and when people don’t like it, it gets downvoted. That democratic approach to content sharing has fueled Reddit’s relevance and success – but the other side of the coin is that Reddit attracts negativity. A hell of a lot of it, such that the site has been working to try to resolve those issues for years now. They have removed certain subreddits, they ban users and are actively trying to guide the community into a more positive light, but progress is very slow and met with major resistance.

Step in Imzy, a platform developed by former Reddit employees that hopes to be a better, happier, healthier and safer Reddit. Imzy right out of the gate has a pretty clear mandate that is surrounded by community and discussion. Hate, racism, sexism and other bad content need not apply as communities that cater to this kind of content will be shut down rather quickly (this includes porn and other NSFW content). The hope is that building a positive community from the very beginning will set the groundwork to maintain that. If we’re talking buzzwords, then Imzy is a kind of digital ‘safe space’. We’ll talk more about that in a bit.

Imzy.com

Imzy LikesI heard about Imzy back in early April, and immediately applied for access to the site. Two months later, a beta key arrived in my inbox and I immediately jumped on board. The signup process is rather simple – involving selecting a username (I messed up and pressed ‘n’ by accident, so my name is zachn), picking a few interests, and then a few communities to join. Then it takes you to home feed, which looks very similar to the Facebook homepage. That design helps to make the process of understanding Imzy a lot easier. On the left, you have your communities, down the middle a feed of activity from those communities, and at the top a search, your navigation, and your submission options (which include sharing text, links, Twitch streams, podcasts, images and running polls.)

Part of the way that the positive community is going to be maintained is that communities are opt in required – you can’t comment or discuss anything in a community you haven’t joined. At the same time, community leaders have the ability to quickly discipline or ban users completely. Each community has their own set of rules too, so it’s crucial to read them before you start to contribute or comment. I’ll talk more about Imzy communities in a follow-up post (once I’ve set up my own communities and experienced the process a bit more). The other way in which communities are being incentivized to stay positive and constructive is their built-in tip system. Through the payment service provider Stripe, Imzy enables users of the site to be able to send money to each other to reward them for great content. If you enjoy someone’s content, you can send them a dollar. If you enjoy a community and want to reward the moderation/community leaders, you can send them some cash. It’s a unique way to putting your dollars to action and it will be interesting to see how it plays out.

Imzy Main Page

Imzy Has Anonymity YET Accountability

Engaging in communities is a fascinating DEEP system – first off, you can have MULTIPLE profiles attached to your main account. For example, I have my REAL name that I’m using in one community, while I’m using a different name in another. The idea being, if you wanted to keep some privacy between communities you can. You can also share content or comment anonymously (again, paired to your main account – so if you’re being abusive you can still be banned.) It’s a kind of middle ground anonymity where publicly you’re private, but privately you’re known. Weird right? It’s actually quite clever. On individual content you can upvote things, there is no downvoting. You’re also able to comment in threads, and the content is very media friendly – you can share images, share links, and text formatting to your posts.

Imzy Community and Engagement

I mentioned ‘safe space’ above, and want to quickly address it. One of the things that I worry about Imzy is what I don’t like about Reddit but for opposite reasons. On Reddit, you can anonymously share negative content that’s racist, sexist, hateful, attacking, fear mongering etc. It’s very negative – but there is also some real conversation that happens there on tough topics that should be talked about. Imzy is the reverse, there will be no tolerance of fear, sexism, hate or anything of that ilk… but where do they draw the line? Are Republicans inherently bad to a ‘happy’ place? Does valid criticism equal hate? Will being a haven for safe/liberal thought kill off discussion of any different point of view? My hope is that the site allows CONSTRUCTIVE discussion on all topics, because that’s one thing the world needs – constructive, respectful and polite discussion without resorting to threats, rage, or censorship.

Small Update: Dan McComas, the co-founder of Imzy answered a question about the above: “We support all kinds of discussion, but there are a number of things that aren’t allowed: porn, hate speech, harassment, etc.  You can have any kind of discussion while being civil, this is what we hope to encourage.  We already have a number of communities that are not about happy, or positive things.  We have no problem with this whatsoever!

All that said, after three days on Imzy, I have to say, I’m loving the experience! I’ve joined about 10 different communities (there are hundreds already) and am having some really interesting discussions. As the site is so small right now (15,000ish due to intentional beta constraint), the conversations are few and far between, but it’s made getting a feel for things very easy. My next step is to set up my own communities (I’m allowed to create two) and try the experience of being a community leader. I’ll definitely follow up with a subsequent blog post (or series of posts) as I continue to learn, and experience Imzy. For now though, Imzy is new, happy and healthy with a mandate to remain that way. It could be a replacement for Reddit, or perhaps even Facebook, but if nothing else, it’s a fresh breath of digital air to enjoy.

The Problem with Influencer Platforms

Influencer Platforms

Let’s talk candidly about influencer platforms and their role when it comes to crossing the bridge between brands and creators. I have been working on a series of posts on making money as an influencer, and as part of that, I wanted to look at and review these platforms. After looking at more than 60 different platforms, I’ve got to say – there is a major problem here. It’s the kind of problem that’s only feeding the negativity surrounding influencer marketing right now, and it makes me feel like there’s going to be a bubble pop of sorts in the not to distant future. To sum it up into a sentence: Influencer platforms serve everyone, but deliver nothing to anyone

That’s a big, bold statement but with the way influencer marketing is being done right now – I question how long it can last. I recently wrote a response to the anonymous social media executive, who spent an entire post laying into influencers like they were the worst people in the world. I’m beginning to wonder if his critique was meant to target influencer platforms instead, because if so – I start to agree. Let me try to lay this out…

Who Do Influencer Platforms Target?

In order to properly diagnose the problem, we first need to decide where the role of influencer fits in the marketing mix and who should be handling them. Creators (influencers) by their very nature are creatives – they spend their days creating new and unique things, and as a result, they have built up a following of people who trust their content and opinions. That audience is valuable to any brand wanting to get their product purchased. However, creators, more often than not, are not business minded. Most didn’t create their platform with the intent of making money, but as more and more brands want to work with them, they, naturally they want to be paid for it.

This is a lazy influencer creating lazy content - but it's also because of a influencer platform.
This is a lazy influencer creating lazy content – but it’s also because of an influencer platform.

The de facto responsibility of handling influencers has fallen into the hands of Public Relations specialists (PR). It seems like a reasonable fit – they have experience dealing with individuals who create content on a daily basis (journalists and media outlets) and know how to get real business results. The problem with PR is that they have been dealing with journalists (or taught to deal with them) for such a long time, that they think the same tactics work with creators. Unlike journalists who are paid by their outlets, creators want to be paid by the brands they will be representing. It’s a natural monetization step, and it’s one that is fair and makes sense. Creators take a great risk when working with brands, so they don’t want to take that risk for free. PR, on the other hand aren’t always equipped with budgets to pay influencers. So we run into a problem – wanting to be paid, but no cash.

Who has the money? Marketers. They have money to spend on ads but lack experience when it comes to dealing with influencers. They are used to rate cards and media buys, not egos and audiences. So, step in the influencer networks who try to enable the ones with cash to get their hands on influencers. The result is a consistent buffet style platform – here’s the influencers, give us cash and we’ll give you some numbers. But influencer marketing is far different than AdSense or pre-roll commercials on YouTube – it’s personal and if done incorrectly, is immediately ignored. Audiences aren’t stupid – they recognize an ad the minute it pops on the screen and quickly tune it out. These influencer platforms don’t really care about the content or the results as much as they care about the money. According to a friend who works for one of these platforms, they add on as much as 100-200% when talking to marketers – if an influencer wants $1000, they’ll sell them at $2000-$3000 and pocket the difference, and if the engagement rates are low they boost them with paid views/engagement.

I suppose it’s not all doom and gloom. Influencer networks are seemingly trying to do something of value. Money going into influencer marketing is good. Creators getting paid is great. But the current execution is rather poor. To get better results, there first needs to be an overall agreement that PR people are best suited for the task of working with creators. They have been on the front lines since the beginning and they are getting it more than anyone else – the relationships are there. Secondly, their role needs to be backed with marketing budgets creating a kind of hybrid PR. Instead of letting marketers buy influencers ineffectively, putting those budget behind PR directed campaigns is going to be key to getting major results. GOOD influencer marketing isn’t a ‘here’s cash… do something’ kind of thing – it’s collaborative and involves planning/feedback. Lastly, CREATORS: Don’t sell yourself for the first dollar thrown your way – you’re creatives, not cheap escorts. You’ve spent years building something real (presumably), so respect the time you’ve put in and the audience that loves your stuff.

Influencer marketing can work for everyone (brand to creator to audience), and in the future I think we’re going to see it done exceptionally well. But what is abundantly clear to me is that these influencer platforms are unlikely to be the ones to enable it – they just don’t get it.

Lifestyle Influencers are Dead

Dead Lifestyle Influencers

This is going to hurt a lot of people – but if you currently identify as a lifestyle influencers / bloggers / creators… you need to stop IMMEDIATELY. If you don’t want to read the rest of this, but just want to know euphemistically what’s coming: You are headed into a hurricane and your small boat is not going to weather the storm. Everything is working against ‘lifestyle’ influencers, and it’s going to get worse over the foreseeable future.

The Lifestyle Influencer

In the world of creators, influencers, bloggers, YouTubers and Instagramers, the appeal of being a lifestyle influencer is very high. Lifestyle is such a broad term that by the very nature of the name you can cover a wide range of topics. You can create content surrounding your personal life, you can mention events you went to, you can cover new restaurants, and try new products. You can even do some travel coverage, or talk about video games, or makeup or cloths and so on. That’s what defines the lifestyle influencer – nothing and everything. There is nothing specific about what they write, and they can write about everything.

Lifestyle influencers immediately rose to prominence when it comes to sponsored campaigns, posts, event invites and product launches because of the overall appeal of being the ‘every person’. Consumers would come to see what you were up to, read about a product, learn about an experience and so forth. Generally, the person writing was the appeal, but today’s digital content consumer is far more fickle than in years past thanks in part to so much content being created, and so much sponsored or even bad content souring them. That gravy train has been on the rapid decline as more is being learned about audiences and influencers themselves. Today, brands are better off targeting niche creators with a clearly defined audience – and that’s pretty clear when you look at some of the numbers.

Lifestyle Influencers By The Numbers

I conducted two different surveys recently – one surveying PR people who regularly work with influencers, and the second surveying influencers who regularly work with PR people. The results from both shed some light on the problem here:

Demand for Influencers
When it comes to overall demand, 95% of PR people currently work with lifestyle based influencers, and besides beauty and style, is the lowest in terms of the desire to find new ones. From the PR perspective, the market is saturated and they have found more than enough to work with that their clients will get desired results from.
Lifestyle Influencers
Conversely, when influencers were asked to describe themselves under a single niche, 32% felt they were a lifestyle influencer above all other things. Lifestyle is a catchall, and that means they capture the spill over from the niche creators. Do you want to be dealing with leftovers or do you want your own meal?

What’s the Problem with Lifestyle Influencers?

If it’s not already readily apparent, the reason there’s a problem with lifestyle influencers is because it’s over saturated, the barrier to entry is exceptionally low (whereas a niche requires specialization), the opportunities to work with PR are certainly on the decline, and it is difficult to find a USP (unique selling proposition) that sets you apart from everyone else. Now that’s not to say it’s impossible, but the Swiss army knife approach to being an influencer won’t cut it moving forward. With competition rising and increased scrutiny from both brands and readers, you had better figure out exactly why people will want to engage with your content if you want to be/become/stay relevant in the future. The writing is on the wall – and there’s no mention of ‘lifestyle’ on it.

Five Tools to Make Blogging Life Easier

Make Blogging Life Easier

I know all too well how much work and effort goes into maintaining a blog. That blogging life can be a real struggle. While to the reader it can sometimes seem like you just spent a few minutes typing up some content and then pressing publish – in reality, there’s hundreds of hours that go into the back end of your site. There’s making sure the content is SEO optimized; there’s the editing of the content itself to make it readable; there’s the plugins and widgets that make using your site easier; there’s the coding to help your pages load faster and the editing to make your images look nicer.

Blogging Life Made Easier

All that work is draining when all you want to do is write, but it’s a necessity if you are serious about blogging. While giving up control for simplicity (such as those writing on Medium or Tumblr) can seem appealing, the trade-off is that you no longer have control of your content. That’s not something anyone should be okay with. Instead, today I want to help make blogging life easier by introducing you to five tools that will help you cut down on the grind work of running a successful blog.

Gleam

Gleam.io

If you’re running a contest, Gleam is by far the best provider right now. Rafflecopter, Winner Winner Chicken Dinner, Woobox and others are okay – but Gleam is by far the most intuitive, most robust and most interesting contest tool. You can literally do almost everything on Gleam from encouraging retweets, comments, Snapchat follows, subscribing to a Newsletter, following you on Steam, upload files etc. Literally any web based activity you want to encourage to enter your contest, you can make happen.

The free plan offers almost everything, while upgraded plans ($39/month) adds additional features like entrant data, image options, entry restrictions, branded pages, and other features.

Atomic Writer

Atomic Writer Plugin

Atomic Writer helps you create content that makes sense – think of it a little bit like spell check for readability. The free plugin for WordPress does a great job of giving you the tools necessary to improve your content and create something that’s more readable for your target audience. When you’re done writing the post, you select who the audience is for – is it a General audience (one that is new to the topic you’re writing about), a Knowledgeable audience (one that knows about the topic, but not an expert in it – this post is one of those), a Specialist, an Academic or a Genius. Generally, for most bloggers you’re likely only using the first two. From there it provides actionable feedback on what you can do to improve the content and an overall score.

Google Analytics

I know this is probably used by most people, but I still hear people talking about their ‘host provided analytics’ and other third party providers. Simply stated, when it comes to tracking your traffic the best tool is Google Analytics. The amount of information you can gleam from Google Analytics is amazing – everything from knowing who is reading your content, to what they are reading your content on, how long they stay, where the leave, and so much more. Host provided analytics are terribly inaccurate (and highly inflated).

Yoast SEO

Yoast Plugin

If you don’t have this, you are missing a major opportunity with your blogging life. Yoast SEO is a truly powerful tool to better target search terms and improve ranking on Google. The interface is a little complicated initially, but once you spend time learning it, you’ll have no idea how you lived without. It helps you to better plan your content by giving you a scoring based upon the SEO results of your content and ways in which you can improve it.

Unsplash

Finding quality images that you can use copyright free is a major blogging life stuggle, but that search is a bit easier with Unsplash. The site offers totally free (and beautiful) images to use for whatever purpose you want. You don’t need to credit, you can modify them, and use them without fear on your blog. The images are all very high quality, and there is a regular addition of new photos (10 per 10 days). Truly amazing stuff!

What Bloggers Can Learn from YouTubers

Learn from YouTubers

I have been blogging for six years now and I have been creating YouTube content for about a year. In the short time that I’ve been a YouTuber, I’ve learned a lot – in fact, you may have noticed that the style of content I create has changed significantly since the beginning of the year and that’s directly related to the things I’ve learned on YouTube. There are so many lessons that bloggers can learn from YouTubers that will enable you to create better content, build stronger relationships with your audiences and grow your platforms significantly larger than they are right now. Today, I want to share some of my insight and how it can help you to be a better content creator!

Global Appeal

One of the first things that I learned was that most YouTubers understand that YouTube is a global platform, as such the content generally appeals to wide audiences. The videos can be watched by anyone around the world and they don’t require existing knowledge of that YouTuber, their city or their situation. Bloggers (especially lifestyle based) have a tendency to go hyper-local with their content. Toronto based bloggers write about Toronto events and topics; Vancouver based bloggers write about Vancouver based events and topics; Montreal based bloggers write about Montreal based events and topics etc. While big cities have lots of people who could potentially read, the chance for your content to extend beyond the confines of your city are small. Instead of going local, think beyond your city when it comes to blogging. Not only will you have access to a larger pool of potential readers, but your local ones will still enjoy the content as well.

Regular Content Series

Content Series

YouTubers develop loyal and dedicated audiences by giving them serial content – something that bloggers are generally not doing. Series based content helps to hook potential readers by building upon content week after week, post after post. On YouTube, one only need to look at the biggest genre: Gaming. Gaming YouTubers put out regular series in playlists: Episode 1, Episode 2, Episode 3 etc. It’s something that TV shows have done for years, car manufacturers do it (2014 model, 2015 model), Apple does it (iPhone 4, 5, 6 etc). Bloggers can implement regular series into their content that builds a relationship with that specific series, along with the blogger themselves. Think of your series based content as a running story arc – link them together, but each one also stands on it’s own.

Connecting with the Audience

YouTubers are truly great at connecting with their audiences. While bloggers are turning off their comments in droves, successful YouTubers know that community is a major key to success. Smaller YouTubers engage with everyone who comments on their videos, they develop ways to shout out or involve their audience in the content, and they do specific things for their audience. If you watch a lot of different YouTubers, you’ll find more often than not they either consider their viewers their family, their friends or have a name for their fans. Pewdiepie calls his fans Bros. Ben Brown has the Brownies. Todrick Hall has the Toddlerz.  Hannah Hart has the Hartosexuals. You get the idea. Perhaps it’s the nature of written word that creates a divide between truly being able to connect with your readers – but it’s something that can be done better.

The Content Comes First

Always put developing your content a priority over everything else. Successful YouTubers grow as a channel and build an audience by putting out great content each and every week. Whether it’s editing, or intros, or the camera quality or a variety of other things – content on YouTube from the successful channels always feels like they are constantly putting more into it. Bloggers should regularly reinvest in themselves through upgrading equipment, modernizing your blogs, improving the overall experience and spending more time on your content. Unlike YouTubers, you also need to maintain the overall look and feel of your site, so make sure to spend time improving it regularly.

Community and Collaboration

Image via Redbooth
Image via Redbooth

One thing that the YouTubing community is well known for is their openness to collaboration with one another. This kind of community mentality has helped the top YouTubers reach the point at where they are at, and it helps new YouTubers grow. Presumably, if someone enjoys one beauty tutorialist (?), they may like another. That grows everyone’s audience and help to supercharge views. I have seen some collaborative efforts between bloggers, but more often than not we see each other as competition rather than potential allies. While being a lone wolf can be fun, it’s when you travel in a pack that you’ll control the most territory.

Now all that said, bloggers have a unique set of skills that YouTubers could certainly learn from, and I’ll address them in a future blog post. In the meantime, I encourage bloggers (and YouTubers) to offer their feedback in the comments below. I would ESPECIALLY love to hear about any collaborations that you have done with other bloggers. If you haven’t done any in the past, why not? As a sidenote, if there are any bloggers interested in collaborating on something, I am certainly open to it!

Thanks for reading and have a great day!

Toronto’s Best YouTubers Under 10K Subscribers

Toronto YouTubers

Since jumping into YouTube last year, I’ve spent a lot of time looking at other YouTubers. The reality is that as a new YouTuber, I’m still trying to get my feet under me and figure out all the best practices, how people edit, how often people post and how they collaborate with others. One thing I did in particular was to look for Local Toronto based YouTubers. YouTube is very much a collaborative environment. The best YouTubers are always connecting and working with others, and the result is community driven growth that helps everyone. It’s why so many YouTubers move to hubs like Los Angeles or (to a lesser extent) New York.

The YouTube community in Toronto is (at least from my observation) not anywhere near the community that exists in US cities. In fact, many larger Toronto YouTubers spend more time in the States than they do in Canada (good examples include Lilly Singh, Gigi Gorgeous, Evan Fong). That may change for the better when the YouTube Space in Toronto opens up this Spring/Summer. I also have to give credit to Much Music, Kin Community and CBC for contributing to the growing community here in Toronto (while they are MCN’s, they certainly have been encouraging collaboration and promoting their creators!) For small YouTubers, getting promotion can be difficult. Growth is slow and the opportunities for media coverage are few at best. So, I want to promote some of Toronto’s Best Small YouTubers – there are hundreds (thousands?), and I wish I had the time to share them all – but today, it’s just going to be the ones that I feel are the best, and have some real potential to do big things!

Toronto’s Best YouTubers Under 10K Subscribers!

Rachel David – 9000 Subscribers

Rachel only started YouTube roughly 7 months ago, but has been growing at a ridiculous pace! She’s upbeat, personable, and collaborates with some heavy hitting celebs including Troye Sivan, Patrick Patterson, Furious Pete and Matthew Santoro. Her videos are well edited, she sticks to a schedule and she clearly loves the camera. Without a doubt, Rachel is destined for success on YouTube!

Mademoiselle Ruta – 4100 Subscribers

Posting twice a week, Ruta videos mainly center around beauty, fashion and how-tos. Her content is upbeat, largely due to her friendly personality. She has a silly sense of humour which comes off really well on camera – and speaking of the camera, her quality is second to none! She knows how to use depth of field so well! You can also check out her blog that she runs alongside her YouTube channel.

Bianca Harris – 5300 Subscribers

https://www.youtube.com/watch?v=yLVznKUuISw

If you are looking for makeup tutorials, then Bianca Harris is definitely a channel you should check out! The editing on her videos is incredible, such that it feels like you’re watching a music video at times. She has multiple camera angles, clear descriptions and the video quality is crystal clear. When you compare it to some of the top beauty tutorial channels, you’ve got to wonder how long until she really blows up.

Through the Eyes – 2100 Subscribers

These guys popped onto YouTube about a year ago and have been killing it with their travel based short form ‘movie’ vlogs. London, Niagara Falls, Venice, New York, Paris and other destinations have all been featured in their videos. The content is so well edited, the camera work is clever and the overall experience is just great. I particularly like their “First Person” style content such as the one above. Very easy to binge on their stuff.

DevoDLive – 900 Subscribers

Devante Burey has been the host of Best Fan (another good Toronto YouTube channel) for some time, but recently launched his own personal channel. His content is a mix of vlogs and celeb stories, but there’s also some comedy style bits and snapchat highlight reels. He is really comfortable in front of the camera, and that translates to the content. You’ll instantly feel like you could be friends, and I think that plays well on YouTube!

Darsh Khithani – 800 Subscribers

Darsh started YouTube roughly 8 months ago with a tech focus, while not as polished as some of the bigger tech channels, it’s only a matter of time before he finds his stride (like all things, that comes with effort and practice). He clearly cares about tech and is pretty comfortable on camera, so it will be no surprise to me that as he continues to work on it, he’s going to find the subscribers to match! Hell, if nothing else, the kid has time on his side – he’s still in high school!

Vijaya Selvaraju – 3700 Subscribers

Vijaya creates food based content mainly as a mix of recipes and easy food hacks. She makes everything very simple to do and her passion translates well through the camera. Of the many food channels out there, she comes off more real than most as she leaves in her little goofs (mainly spills/mispronunciations). I only have two complaints – the music she uses is the same one that every YouTuber uses, and she doesn’t upload often enough (roughly once a month).

Miranda The Adventurer – 1100 Subscribers

Naturally, as the name suggests Miranda is an adventurer, but not just in the sense of travel. Her content is a mix of things that include vlogs, challenges, tips, how-tos and some skits. She has a big personality and clearly loves YouTube and creating content. I think her best videos are the ones she’s collaborating with others, particular her friends and fiance.

So, there you have it – Toronto’s Best YouTubers Under 10K Subscribers! As previously mentioned, I can’t list ALL the channels that exist out there, but if would like people to check out your channel make sure to comment below with a link and a short description on the kind of videos you post!