08 Feb 2011
In pretty cool “Zach Bussey” news, I’m in the Wall Street Journal! Yes, your friendly (or sometimes not so friendly) social media passionisto made it into the the largest paper by circulation in the USA! It was one of the major things I’ve been keeping a little mum about since I did the interview back in early January. The article’s title about “Game the System” is something I mentioned… and my “ego” quote made the subtitle. Pretty solid personal ownership if I say so myself haha. Hopefully it leads to some more opportunities! Here’s my part of the article, though you can view it in it’s entirety below.
Zach Bussey, a 25-year-old consultant, started trying to improve his social-media mojo last year. “It is an ego thing,” says Mr. Bussey, who describes himself as a social-media “passionisto.”
One of the services he turned to was TweetLevel, created by public-relations firm Edelman. It grades users’ influence, popularity, trust and “engagement” on a scale of 1 to 100.
He decided to try to improve his score by boosting the ratio of people who follow him to the number he follows. So he halved the number of people he was following to 4,000. His TweetLevel score rose about 5 points and his Klout score jumped from a 51 to a 60.
“The change gave me more legitimacy,” he says. But, he warns, you can’t get lazy: “If you go on vacation for a week and can’t tweet every hour of the day, you better be prepared to see your scores drop.”
And now to celebrate… click this for the next big music chart topper!