Fresh on the heels of the first ever Notable Awards, for which I called the superfluous awards, I have a new gripe with the curators of Notable young professionals in Canada… this time though, rather than the awards, which obviously required a lot of work and effort, the issue I have is with the ‘love’ I received in my email inbox.
For those who aren’t subscribed, Notable.ca has a newsletter that seemingly is sent out every 5 days with new content. It sometimes has interesting content, sometimes it does not. But what it does do is reminds me of their brand on a regular basis and because it’s not a newsletter packed full of bullshit, I tolerate receiving it so often. Well, that was until I received the latest issue on Monday. Here’s the headline…
My immediate reaction was one of complete frustration. Why the fuck are you all of a sudden selling out your email list to the highest bidder? When did I ever agree to receive some lame sponsored post? But I held my tongue. I realized that maybe the content was actually the same, but that just the title sponsor was there. Boy was I wrong. Instead of the usual Notable ‘You Should Note It’, I get this… and before I go to the image, here’s what it is… it’s an ad. That’s it. A fucking ad. No different than the “You BiggR PENi5 NOW!” emails that I get.
I’ve circled the main problems with this garbage (besides it being ‘Sponsored Love’)…
Gift… Notable has the fucking balls to think that sending me this is a gift. A gift… imagine for one second that your boyfriend or girlfriend said “Merry Christmas baby! I got you a coupon for 20% off!” I’d dump that chick. Also, here’s the disgrace in this… RW&Co MANY TIMES offers 25%, 30% + 50% discounts. The exclusive is less than their standard discounts? How sad! (Source)
$85… I didn’t know there was an RW&Co and quite frankly, if you’re trying to get me to at least try your store, I’m not going to drop $85 on product. You want to get new clients? Don’t put a minimum! It’s a percentage not a set dollar figure. If I spend $1 to get the discount, isn’t that better than me spending no dollars because $85 is too high?
Lastly, RW&Co… have you ever been in their stores? I hadn’t, so I checked it out because I didn’t want to write this without having at least been in their store… Notable?! You think RW&Co is Notable? RW&Co reminded me of a knock off H&M. Do you even know what Notable means?? “Notability is the property of being worthy of notice, having fame, or being considered to be of a high degree of interest, significance, or distinction.” RW&Co is not worthy of notice, it’s not famous and it’s certainly not something with a high degree of interest, significance or distinction.
Quite frankly Notable, this was the most ridiculous sponsored email I’ve received in a while. Good to know that Notable is just a name and not an actual principle with your company though.
Next up, Sponsored Love: Notable Members Only: Walmart has the Hottest Spring Fashions Ever!
PS. Having to wait a day (nevermind 2 weeks) to unsubscribe me from your list is a joke right?