I heard a track the other day playing behind a William Hill ad… and I don’t know what it was about the song, but it roped me in instantly. I went on the search for the track and was nearly at the end of the rope, when I finally found it!
It’s apparently pretty highly sought after based on my searches… so I figured, why not share it here in hopes that it helps someone else find the music quicker! I think that’s the great thing about ads using real music, when you pick the right track for your ad, people are going to remember it for a long time. Never discount the power of music!
The track to the William Hill ad is called Rival Consoles by Kid Velo.
William Hill are pretty good at choosing the right music for their ads, another one of theirs that I was looking for about a year ago and found was this:
The first time this every happened to me was for a Toyota car back in Summer of 2005… the ad was original aired in theaters, which I remember because I saw about a dozen movies that summer and that ad was always one of my favourite parts of seeing a movie. I spent months trying to find the track with a little recording I had made on my cellphone at the time…
Here’s that ad…
What about you? Any ads in your memory where the music really connected you to the brand/ad?