I’m unhappy to report that we have not won the Doritos Write the End contest. At 8:14, the commercial aired revealing the winner, Melanie of Repentigny, Quebec was the winning ending. Here’s the commercial…
First, I want to thank everyone who supported me in this! Without your help we wouldn’t have even been here. I think it’s been a great success for social media in terms of demonstrating it’s power when harnessed by someone people like/trust (at least I hope some of you do! Lol). Especially considering voting required a signup process. So again, thank you to all who voted for me. If I can ever do the same for you, do not hesitate to ask. I also want to thank Doritos for the opportunity. That’s as nice as it gets. Lol.
At the same time, I feel like I’ve let everybody down. I apologize to all the people who supported me, to the charities who got involved by voting and tweeting; The Sick Kids Hospital, The Heart and Stroke Foundation, Doctors Without Borders and The Canadian Cancer Society and to all the people who tweeted or updated their Facebook status. I’m sorry we couldn’t take victory and do good for all.
I don’t like losing and I’m trying to be a gracious loser. I’m trying to take losing in stride. To say ‘Hey it was great to have made it to the finals out of the 29,000 entries,’ and in truth that is a great thing. But, I also don’t like hiding my feelings. It’s better to be honest and open as I’ve always been here, both good and bad. So with that being said…
I’m upset by the loss. I feel like the commercial was a HUGE stretch from the actual idea and that bugs me. But I’ll let you be the judge of that… again I’m TRYING to be a gracious loser! Failing at it, I know.
Perhaps I’ve been watching too much news about Obama’s birth place and if they really did kill Osama/Where are the Pics and that’s causing me to question everything. Or I just suck at losing (I can remember a few times smacking the board when losing Risk to my dad). But it just seems to be a huge stretch from the idea.
But let me get into the day…
So we’re setup to stand around this thing, which was fine at first but after an hour (I have scoliosis) my back started hurting. Which is why I look terrible on camera, my back hurts and I try to stand up straight but then as the director said “Loosen up a bit.” I don’t know what that means really, so I change nothing and thus look like a rock. I’m sticking to radio from now on.
We’re still all anxious because we don’t know who’s won. So we get to the commercial cut after several hours, and we’re all watching, and I’m getting excited…. and then boom total collapse. I have no idea who’s commercial this is… no one screamed or anything… and it wasn’t a commercial I recognized (considering I read all 13 competitors about 20 times each.) So it’s not until the host actually goes to talk to her that I realize who’s won.
Then guess what? Well we aren’t done, now we have to film in French and pretend we don’t know who’s won and it took for damn ever to get it setup. One girl was in tears I believe, and while no one said it, in all the jokes that were said, the truth remained – no one wanted to be there at that point. So if you watched in French you’ll see me scowling the entire time rather than my blank stare… lol.
It was terrible having to relive losing moments over and over again. Truly the worst part of the day. Losing, fine. Losing 12 times? Awful. They even had a pep talk before the reveal asking us to try to ride it out. I did, but every bone, muscle and cell in my body was telling me to just pack it up and tell em to fuck off. Honestly guys, if you’re reading this.. that was really, really shitty!
So it’s done and we’re free to go. And I took off in the first limo to get back to the room. I didn’t really want to talk to anyone from Doritos or the agencies involved. So I didn’t. Instead I had to sit there for hours stewing in my own knowledge I’d lost without being able to get any kind of “counselling” from friends or family. Especially tough for me because I’m a very open person with things involving myself, so to have to seal it in and just feeling worse and worse… I resorted to drinking to help. I’m not a big drinker so I was buzzing quickly and felt better. I sorta understand why people become alcoholics! They likely keep things internally and to deal with them, they drink. Makes sense! Glad I’m such an open person I don’t need to do that.
Tonight the wrap up party went down where I was able to have a longer conversation with Jean George, who’s the manager of the @DoritosCanada Twitter and Facebook accounts. We talked about how I approached the contest and she was very complimentary, made sure to inform Doritos of what we had accomplish. I told her I’m sure there would be some fallout she’d get on that account and likely some from me too, but not to take it personally – she understood. So if you want to express your discontent, I encourage it, but know that it is Jean behind the account, so nothing personal. :)
Again, thank you to everyone who supported me on this! It spoke volumes to why social media works and if the right opportunity comes up, hopefully you’ll be willing to jump back into it and let’s win the next one! Haha.
As for Doritos, You want to win me back? Put me on the payroll! You’ve seen what I can do. So do you really want to lose that? But hey, if so… As it stands now, I’m currently looking for a new chip to be my chip of choice! Pop Chips are jumping aggressively into the Toronto market… Get at me Pop Chips! ;)