Archive for the ‘Marketing’ Category

I heard a track the other day playing behind a William Hill ad… and I don’t know what it was about the song, but it roped me in instantly. I went on the search for the track and was nearly at the end of the rope, when I finally found it! It’s apparently pretty highly

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Quick poll, how many people are expecting something R rated to come up in the rest of this poll? Pervs.

Social media is dangerous for companies like Rogers who have failed to provide good customer service for years.

Since winning Motorola Canada’s Social BLAZR contest late last year, I’ve had the amazing opportunity to really run some Motorola technology through the gauntlet. The prime piece of technology that all the other items require has been the new Motorola RAZR. Now, I don’t know if you remember the original RAZR. Actually, quite frankly if

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I stopped making updates to the Klout 150 List in July. Mainly because I feel like Klout has jumped off the deep end and strayed so far from what it was, to some sort of weird scoring mechanism that sooner than later will include your Klout on Myspace, Bebo and Friendster… The incorporated scores of

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Over the last two weeks, I’ve had the wonderful opportunity to have been partnering with Dentyne Canada in a campaign discussing the Elements of Attraction with the media. The idea was simple… Make Chemistry this year! In order to get the message out, Dentyne via Strategic Objectives recruited Val and I thanks in part due

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Social media and those who play within the realm continue to believe that their world, while played out in public forums, remains private and exempt from the rules of society. The belief is simple, I’m a private person, my life is my life and outside comment or critique is unwarranted and unfair. This is never

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The Superbowl is this Sunday, which means men (and women) around North America will be tuning into the clash of two titans – the New England Patriots and the New York Giants. While they tune into the big game, they will likely be enjoying great food, beer and likely gambling… well I always gamble on

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This morning, I’m so excited to be able to announce something that’s been in the works for a couple months but had to be kept quiet. For me that was especially difficult, because I enjoy sharing my accomplishments or news with friends, family and collegues. But it was all worth the wait! My big announcement

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I made it safely home! No bullet wounds, no shark bites, no bullets fired by sharks! I went to Detroit and had an experience of a lifetime. Compliments of the great folks at @FordCanada, I had the opportunity to spend 52 Ford filled hours at the media preview of the North American International Auto Show.

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Fresh on the heels of the first ever Notable Awards, for which I called the superfluous awards, I have a new gripe with the curators of Notable young professionals in Canada… this time though, rather than the awards, which obviously required a lot of work and effort, the issue I have is with the ‘love’

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Fresh on the heels of the first ever Notable Awards, for which I called the superfluous awards, I have a new gripe with the curators of Notable young professionals in Canada… this time though, rather than the awards, which obviously required a lot of work and effort, the issue I have is with the ‘love’

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