Just as I suggested to Val, you want to look beyond your own circle of Toronto bloggers. In my community of travel and food bloggers there are innovations and fashion bloggers are doing some really great things.
I work with brands that *I* approach, it keeps my content true to my audience and I fulfill my own business needs.
The answer is out there, you just have to know what your business model is.
@Ayngelina Oh for sure, and I try my best to do that... have found some good bloggers outside of the GTA and notice a similar thing (in major markets anyway). Yes innovative ideas are happening, but few and far between.
But I agree with what you're saying. It does need to be "content true" and I feel that a lot of bloggers simply aren't doing that. And maybe that's the problem.